The study of consumers behaviour on preference of parquet and reasons of preference laminate parquet in point of sex (model of central districts of Bursa province)

Like in all sectors, there are intensive competitions among enterprises in flooring sector too. The enterprises in this competition atmosphere must show their differences and new consumer tendencies in order to increase their profits, to survive, to create different perceptions on the similar products. In order to make out the consumer tendicies, firstly we have to find out the needs, desires and expectations, manners and behaviours of the consumers.Purpose of this study is to determine the preferences about wood and wood-based flooring (parquet) of the consumers, their using flooring, why they decided to buy it, their attitudes before and after they bought it, their manners, behavioral characteristics of female consumers, and reasons (required features of laminate floor) of consumers for the usage of laminate.Questionnaire which was used in this research had been implement to four hundred and seventy-five consumers with face to face survey method who are live of Nilüfer, Yıldırım and Osmangazi Districts related to Bursa city. Four hundred and fifty of the distributed questionare counted in the scope of this research.As a result, the preference, expectations, complaints and usage of flooring and required features of laminate floor have been changing according to men?s and women?s preference in family. Firms which produce goods and services are required to adequately determine the behaviour of consumers.