People’s Perceptions of Factors Influencing the Language Effect in International Trade-Evidence from the Case of North Cyprus

The main purpose of this thesis is to empirically investigate 25 factors of the language effects on foreign trade. 200 respondents, living at different areas, participated in the questionnaire. Means, Independent Samples Test, One-way Anova techniques were conducted to investigate and compare language effects criteria. According to the descriptive statistics, the most important factors compared to others are; ‘English language is the most useful one in international trade’, ‘easy learning’, ‘influence of colonial ties’ and ‘the effects of multi-language used at the same time in education system’. Based on independent sample t-test, ‘easy learning’, ‘influence of colonial ties’, ‘the effects of multi-language used at schools in a country at the same time’, ‘the level of gdp per capita (wealth of a nation)’, and ‘English language is the most useful one in international trade’, have differences between female and male on language effects in international trade. Finally, Anova analysis shows that “easy learning”, “influence of colonial ties”, “influence of the current technology development”, “effect of country educational system”, “the level of gdp per capita (wealth of a nation)”, “English language is the most useful one in international trade’ and ‘the effect of foreign language at schools in a country’ have differences based on the age groups in terms of influencing factors of the language effects in international trade. Keywords: language effect factors, independent sample-test, Anova analysis, North Cyprus economy