The effects of company trust, company reputation and brand satisfaction on brand trust and brand loyalty in the fuel sector

In the fuel sectors to counter competition, retraining customers and creating a loyal customers are, among the important issues. The loyal customers of fuel companiesare not only ensure warranty sales but also describe the cost. The study tried to determine the factor saffecting brand loyalty in the fuel sector. There search had carried out through 400 person face-to-face survey, who got service consumers at gas stations in the central district Gaziantep. In the context of the study, quantitative metods was performed. The data in this study were analyzed with the Structural Equation Modeling techniques using SPSS.21.0 and AMOS statistical program. In addition, the findings of there search reveal that the trust of the company, reputation of the company and the brand satisfaction, the role of the brand trust in forming the brand loyalty take the role of intermediary.