Reklama karşı reklam yıkma: Kültür Karıştırması'nın ediminin semiyotik analizi

ABSTRACT SUBVERTÎSiNG VERSUS ADVERTING: A SEMİOTİCAL ANALYSIS OF THE CULTURE JAMMING ACT Banu Önai M.F.A. in Graphical Arts Supervisor: Assist. Prof. Andreas Treske December. 2005 This study examines the act of Culture Jamming on the basis of semiotic theory mainly by Ferdinand de Saussure and Roland Barthes. Accordingly, the analysis based on the examination of existing Cuiture Jamming examples. Depending on the related issues of Culture Jamming as a social phenomenon, history of advertising, ideology and propaganda are explored. This study also includes practical side that is conducted to a better understanding the act of Culture Jamming. Keywords: Cuiture Jamming, subvertising, advertising, activism, semiotic analysis of Culture Jamming