Global strategies in advertising Netflix Turkey example

The advertising and advertising activities that have enabled the products or services to meet the consumers for sales or marketing, have existed for centuries. Throughout the centuries, developing and changing mass media have led to similar changes and development of advertising. Many strategies have been developed to meet the needs of consumers or to sell a new service to the consumer. Some of these strategies are still used today, while others have taken place in the dusty pages of the past. Another important aspect of the change in the advertising approach was the mass media. With the emergence of global communication networks, which can be reached more than a few during the centuries, the world has become a tiny sphere. The vision of brands today; it has had to be more specific and creative when it comes to factors such as increasing competitors and the competition environment, increased access to the masses and globalization of the market. Within the scope of the study, while the strategy in the history of advertising is dealt with in a broad manner, the methods which are used today and started to be used recently have been mentioned. In the light of the necessity of the brands to change and the renewal of themselves, the geopolitical point of view after the process from local to global is the basis of the research. Netflix Turkey sample evaluated to success in light glocal strategy, methods referenced in this process, strategic steps, processes and taken into account before and after the concrete values obtained were examined in the advertising perspective. Considering the importance of the study; referring to the history of global advertising history and Turkish advertising history, advertising in light of changes over the centuries lived in the global brand strategy where local, global and glocal process of articulation of the stages are outstanding. Using this method the study semiotics in terms of local advertising Netflix Turkey examined, analyzed 10 different commercials was published in Turkey; local, global and glocal aspects. In the early 2000s, Netflix, a local film rental company, became the world's largest brand in the field and has its innovative impact on conventional broadcasting, geopolitical strategies in advertising and Netflix.