Rengin yiyecek ve içecek ambalajları üzerindeki kullanımı ile yaratılan tepisel etkiler: Yiyecek ve içeceklerin sembolik anlamları ile alan ilişkileri

ABSTRACT THE IMPULSIVE EFFECTS CREATED BY THE USE OF COLOR ON FOOD AND BEVERAGE PACKAGES: Their Relations with the Symbolic Meanings of Foods and Beverages îrem Petek Tonak M. F. A. in Graphic Design Supervisor: Doç. Emre Becer February, 1994 The intention of this study is to analyze the role of symbolic meanings and physical attributes of foods and beverages reflected by the use of color on their packages in the creation process of impulsive effects. Key Words: Food and beverage packages, color, symbolic meanings, impulsive impact. iii