The role of artificial intelligence in user experience design: Perspectives of professionals on efficiency, creativity, cost, security and ethics

Digital transformation is increasingly positioning Artificial Intelligence (AI) technologies as a pivotal element in User Experience (UX) processes. These tools bring opportunities for enhancing efficiency and creativity in UX design, but they also introduce various challenges. This study examines the impact of AI tools on User Experience through the lenses of efficiency, creativity, cost, security, and ethics. The research involved semi-structured interviews with industry experts. Findings reveal that AI tools enhance productivity by automating repetitive tasks and supporting creative workflows. However, they fall short in providing context-specific and unique solutions, highlighting the necessity for human intervention. Participants acknowledged the usefulness of AI tools in idea generation but generally found the outputs superficial. Despite this, the cost of these technologies is considered reasonable given their efficiency gains. Security and ethical concerns also emerged as significant themes. This study makes a meaningful contribution to the growing body of literature on the relationship between AI and User Experience. It emphasizes the importance of exploring broader applications and understanding the evolving dynamics of human-centered UX processes in the context of AI technologies. These insights are crucial for guiding future research in this rapidly developing field.