Health professionals' strategic evaluation of health tourism: The case of Türkiye

This study aims at examining the dynamics of health tourism in the Turkish health sector. It captures the actual state of Turkiye's position in health tourism that accelerates in line with the expansion of global health tourism market, advances in technology, and with increasing international patient demands. The study employs data gathered from questionnaires filled out by 52 health professionals from 46 different hospitals in Turkiye. The findings of the study highlight the areas of concern for such issues as the impact of health tourism certifications on foreign patient admissions, strategic development recommendations that impact hospital choices, and technology spending. The study presents the competitive strengths, Turkiye's challenges, and development opportunities for health tourism market. It also emphasizes how Turkiye should pursue strategic steps towards boosting its foreign patient reception for the health tourism sector by outlining policy recommendations.