The effect of Şanlıurfa gastronomy image on behavioral intention

The purpose of this research is to identify the effect of Şanlıurfa gastronomy image on behavioral intention. In order to reach the purpose of the research, quantitative method was preferred and survey technique was applied. In the survey technique, the study was guided by using scales whose validity and reliability were previously identify. The population of the research is the province of Şanlıurfa, and the refore data was collected by applying the survey technique to 450 local visitors visiting Şanlıurfa. Firstly, the descriptive statistics of the collected data were analyzed, and then the findings of the research were obtained by applying normality distribution, factor analysis, regression analysis, T test, ANOVA and Correlation analysis. In this context, the findings of the study revealed that Şanlıurfa gastronomy image has positive effects on food image and behavioral intentions of restaurant image. As a result, depending on the behavioral intentions of the participants, it was identify that Şanlıurfa gastronomy image, food image and restaurant image elements had positive effects on behavioral intentions.