Choised based conjoint analysis and an application

In this study, conjoint study that is improved to understand consumers' choices when they prefer goods, services or thought among multiple options is used. Choised – based conjoint analysis which is one of the technic of conjoint analysis is preferred in this study, because it measures direct consumer's preferences and number of study is less. The main purpose of study is to make an application for choised – based conjoint analysis by examining conjoint analysis, which has broad usage area especially marketing. For this reason, choised – based conjoint analysis of academic staff of administrative faculty of Dumlupinar University is applied in the application. And, important applications are determined for sustainable green campus conversion. In the study, variables and its levels, which are published in the study of " "Green University" in the China" by Geng and his friend (2013) and " Shenyang University Sample", are discussed. 21 selection sets, which compose of three levels of energy, water, trash, education and research, are applied with survey study to academic crew of administrative faculty of Dumlupinar University in 2015 – 2016. At the end of the study, academic staff of administrative faculty primarily gave importance to application of energy, water, trash, education and research for sustainable green campus conversion. Study is designated those applications. Keywords: Choice Based Conjoint Analysis, Sustainable Campus,Green Campus