The use of new communication technologies in political public relations: The political parties represented in the grand national assembly of Turkey in the general election 2015 a review on the use of facebook and twitter
2017
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Advisor: Prof. Dr. Atiye Filiz Susar
Abstract (EN)
New communication technologies have creaded the environment for new communication environments to emerge. The development of new communication technologies is accelerated by the internet. The widespread use of the internet has affected many areas. One of these areas is political communication. The use of new communication technologies in political communication is increasingly differentiating the nature of election campaigns. The usage of new communication technologies instead of the traditional ones have caused an internet base for the electoral campaigns. New communication technologies have many advantages that traditional communication technologies do not have. New communication technologies offer advantages such as direct access to selection, communication without being tied to time and place, and the ability to transmit feelings easily through voice,image and text to users. In order to be able to use these advantages effectively and in place,political parties need to remain in process not only during the election period but also the other times. This thesis study was carried out in order to determine the purpose and how frequently new communication technologies were used by political parties in pre-election and past-election periods. Within the scope of the study,the Twitter and Facebook accounts of political parties represented in the Grand National Assembly of Turkey were examined in terms of topicality , multimedia features,content of shared messages and interactivity. According to findings ; Twitter and Facebook shares of political parties surveyed are similar in terms of content, multimedia features and interactivity. However, the political parties that have been inspected in terms of being updated have been observed to lack adequate updating after the election in spite of proving just the opposite before the election. Anahtar Kelimeler: Communication, Political Communication, New Communication Technologies, The Internet, Twitter, Facebook
Author
Dr. İlknur Patan
Institution
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İlknur Patan (Master Thesis). The use of new communication technologies in political public relations: The political parties represented in the grand national assembly of Turkey in the general election 2015 a review on the use of facebook and twitter, 2017, Giresun University.
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