Use of political advertisements in social media in the process of political communication investigation of political advertisements of the parties represented in the Grand National Assembly in the general elections of 1 November 2015 in facebook and youtube calls

In the 21st century, with the new media, Internet, which has appeared with the rapid development of new communication technologies, a new period has started in political advertising. Today, that internet usages has increased and people have become capable of organized via social media has caused the effects of many social incidents has spread. There are some advantages of social media in comparison with other traditional media. Furthermore, the most striking advantage of is that target group gives instant reactions to the message. This feature of social media has caused political actors and communications consultants to choose this source. The rise of social media platforms like Facebook, Twitter, and Youtube influenced both voters' behavior and political advertising. Political actors and communications consultants have started to conduct advertising campaign according to voters' features. Therefore, it is said that today political actors who use social media actively are one step ahead of rivals. In this thesis study, contents of sharings, which they conducted during the pre-election period, of four Turkish political parties (AK Parti, CHP, MHP, HDP) which received the most votes on The Turkish General Election of 1st November 2015 on their official Facebook and Youtube accounts, and feedbacks to these sharings are examined qualitatively. As a consequence, political parti esexcept for MHP conducted a successful communication staff. However, when it is compared to the vote percentage of parties, it is stated that target groups' feedback is at a low level.