The role and effect of advertising in political communication: Example of 1988 Chile plebiscite

Turkish Language Institution's policy concept; as a special view or understanding of the art of regulating and executing state affairs. In the light of this political order,it is an indispensable condition to gain public confidence, to support the masses within the political system,and to attach importance to communication activities in order to become the most important power. Advertising and propaganda are the most fundamental elements that open the door to informal communication that enables this communication process to be two-way or one-way communication. In this project prepared under the title of political communication, a political communication campaign wich left a mark on world politics history was examined and evaluated. The 'No' campaign prepared in 1988 during the referendum process and public referendum in the country of Chile; semiological method and Gerbner's communication model. In the process of political communication, the effects of advertising on politics are transferred through the case study to form the subject of progeny.