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Social media monitoring and measurement methods: a research study

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2013
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Özet (EN)

The establishment of social media analysis and research organizations is the indicator of this necessity. The measurements which are made by these analysis and research corporations provide companies with objectives, strategies, activities, applications, key performance indicators, crisis and risk over graphs, statistical values, and maps related to social media, it is generally observed that companies consider how, when, and with which methods they will monitor, measure, and analyze social media. This research takes a brief look at

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Merve Nur Sarı

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Merve Nur Sarı (Master Thesis). Social media monitoring and measurement methods: a research study, 2013, Yeditepe University.

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