Master'sOpen Access

An empirical research on social media usage and veblen's concept of conspicious

2024
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Advisor: Doç. Dr. Taha Eğri

Abstract (EN)

People in consumer societies think that they need to show their conspicuous consumption to the rest of the society to maintain their status and as a result, they show their consumption to other individuals through social media platforms. In this study, after focusing on the concept of conspicuous consumption, the concept of social media was explained and then some variables (self, status) were determined and the relationships between conspicuous consumption and social media were analyzed.

Author

Dr. Merve Uygul

How to Cite

Merve Uygul (Master Thesis). An empirical research on social media usage and veblen's concept of conspicious, 2024, Kirklareli University.

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