Teknoloji investigation of social media use in the context of technology acceptance model: A research on secondary school students

As a social entity, individuals communicate with each other through different methods for different purposes. When we look at this diversity of communication between people, this diversity increases with the development of technology. One-way communication flow of mass media has become bi-directional with the new web 2.0 technology. Although the development of social networks does not replace the mass media developing with modernism, a social media has emerged to be carried out together. Will social media, also called new media, meet people's communication needs, reach new cultures, or prevent people from getting away from their close environments by preventing face-to-face communication? These questions and discussions have been the focus of researchers' interest with technological advances. The Technology Acceptance Model, which started with Davis's (1989) studies for the first time, provided the basis for this study on social media. Firstly, the stages of development of social media and technology acceptance models in literature are discussed. II. In the second section, mobile application acceptance model developed by Turan (2016) was adapted to social media and applied to secondary school students. In the last section, the results of the hypotheses are evaluated. Keywords: Social Media, Technology Acceptance Model, Mobile Application Acceptance Model, Social Media Acceptance Model.