Investigation of social media marketing activities in terms of brand loyalty and brand image call center employees example

In parallel with the increasing use of social media today, brands could not remain indifferent to this situation and started to use marketing activities on social media widely. Social media marketing affects the perception of the brand. The purpose of this study is to examine social media marketing activities in terms of brand loyalty and brand image. A survey was conducted with the participation of 250 employees within the scope of the study. Data were collected with the Personal Information Form, Social Media Marketing Scale, Brand Loyalty and Brand Image Scale in the study. The results obtained in the study show that there is a positive relationship between social media marketing and brand loyalty and brand image. As social media marketing is used effectively, customers' brand loyalty and brand image perceptions develop positively. These results are limited to the answers given by 250 participant