The impact of social media marketing on brand equity is an application on luxury fashion brends

This study investigates the relationship between Brand equity ve the demographic characteristics of the independent variables (Marital Status, Age Effect, Gender Effect, Effect of Education Level, Income) on social media marketing activities of luxury fashion Brands ve to examine the relationship between these perceived qualities, 9 different measurement tools were used to determine the relationships between "perceived quality", "awareness", "association", ve "commitment". The questionnaires were made by the questionnaires formed by Nuh Naci Yazgan University undergraduate ve graduate students, ve through social media via google forms. The findings of the survey were analyzed in the IBM SPSS 16.0 package program. Findings of this study can be used to forecast the future purchasing behavior of luxury Brand customers ve to manage their own assets ve marketing activities. It has been found that Brand equity is meaningless for the independent variables of demographic characteristics, meaning that the effects of "perceived quality", "awareness", "association" ve "commitment" are meaning. Key words: Brand equity, Social media marketing, Luxury fashion brand.