The effect of the consumer sense in social media advertising on attitude, behavior and purchase an application in Kayseri̇

The Internet's importance with social media into our lives day by day more and more began to feel. Consumers in today's times on the Internet and internet shopping decisions. . People started to produce and broadcast them with web 2.0 environment to share with. In this study, social media in consumer perception of attitude, behavior and advertising purchase is intended to examine the impact. Face-to-face survey method was used in the study with easy sampling method and analyzed in SPSS 21.0 program and the results are explained. Data analysis, reliability analysis, correlation analysis, factor analysis, regression analysis, variance analysis was used in the standard deviation and Averages.The scope of this study was to evaluate these effects vary according to the dimensions and the various variable shows. As a result of preliminary research as women influenced by social media ads more than men of their time. Still, as young people is higher than the interest in social media advertising and buying behaviour of those ads is higher than other age groups according to the effect. Income level, the level of use of time and passed on the Internet social media consumers ' buying behavior. If the civil case may any difference is not determined. According to the results obtained for belief of women to the social media advertising is more positive. In addition, young people of faith for social media advertising is also positive. The greater the income levels of respondents were also more positive social media advertising-oriented beliefs observed. Participants are given the daily duration of use of the internet is increases social media advertising is increasingly more positive for beliefs.Social media advertising is to be positive participants of faith for both the perceived quality promotion and social media advertising to more positive reactions. Another factor is social media ads are fun to do with beliefs on whether participants social media advertising is related to the behavior of the lead up to the conclusion of.