Advertising music and brand awareness on social media

It is clear that marketing science has not reached the position it has reached today. In particular, as it exists in all sectors, marketing science has adapted to the developing technology. Due to all these technological developments, it has also gained a place in social media platforms. Considering the time spent by consumers on their websites, brands aimed to deliver the messages they wanted to give to their target audiences through this channel and were successful. However, new terms have emerged. It has enabled consumers to quickly access all the information they want to access. Another point to be mentioned is that consumers have the opportunity to share their thoughts about the experience, service or product they have gained with social media users. In the study, the analysis data were explained by using Spss Statistics version 26 program and supported by the frequency analysis method. Key Terms: Marketing, advertising, social media, music, e-commerce Science Code: 112701