Impact of buying behavior on sponsored advertisements in socialmedia (Facebook example)

The development of technology has also changed the way people communicate. The change in internet technologies has laid the groundwork for the emergence of social media with web 2.0. Individuals now communicate through social media and they announce their needs, feelings, feelings, likes, personal sharing etc. on social media. The social media environments in which all these data are recorded provide convenience for reaching the target group for businesses that need to be known, recognized and delivered to consumers / customers. With the discovery of these possibilities and capacities of social media, businesses are making great efforts to exist in that platform. Advertisements that businesses place in social media environments related to their products or services are immediately echoing and affecting consumer buying behaviors. The influenced by social media of social media users who are in the target group and the changes in their attitudes and behaviors according to knowledge that they receive from social media is a matter of interest for researchers. In this study the impact -of variables such as gender, age, income, education status, duration of daily Facebook usage was tried to be measured on Facebook sponsored ads and perceptions and expressions about consumer buying behavior. All Facebook users are creating the universe of the research and 381 participants who entered the sampling were reached by snowball sampling method. The data from the questionnaire were analyzed using the SPSS 20 data analysis program, and the results of the T-test, ANOVA, correlation and regression tests for hypotheses were included.