The effect of fitness sport on body perception in a sociological context: Simple of Bursa

SUMMARY The Effect of Fitness Sport on Body Perception in a Sociological Context: Simple of Bursa Today the body is used in vorious field due to the influence of consumption such as media, marketing and advertising. Sport that is considered as one of these field, except of not being a local activity has become a mass and global economic power by reaching large masses. Sport, which has an important place in human life as a social phenomenon, has many different dimensions that will be the subject of research. Sports activities that considered as one of the most important leisure activities in urban life, because of the worries such as body, beauty, aesthetics, health, these activities prepare the ground for sport to be considered as a consumption object. In this sense, fitness centers are urban spaces that serve all individuals regardless of their socio-cultural, economic, educational, age and personal characteristics. Sports perceptions of individuals using these halls can become different. Nowadays, emphasis on health as a discourse via media and the increase in the importance given to the body have also changed the perceptions on sports. This study was carried out to determine existing or changing body perceptions, the effects of fitness sports on the body, individuals who goes to fitness centers. In this context, this study was carried out with the help of 118 participants with a few fitness centers in Bursa using personal information form, body perception scale and questionnaire. In this research , the results obtained were evaluated in the context of sociological theories using the quantitative data collection. As a result of the research, it was determined that the body perceptions of the users who go to the fitness center in the social life meaningful depending on the variables and that the fitness sport is performed for different purposes. In has been demonsrated that it is important for the participants in terms of the appearance of the body, the perception it creates and the benefit of the individual, in line with the answers given by the participants. Key words: Body. body sociology, body perception, consumer culture, fitness