City marketing in the context of sustainable tourism: A research on marketing and promotion activities of cittaslow

Today, negative consequences of globalization is great not be ignored. With globalization, people slowly began to resemble one another by moving away from the cultural values of their communities. Cittaslow Organization, has emerged to reduce these negative features caused by globalization. The aim of the organization; to create sustainable cities that will benefit their culture, values, food, nature and humanity. The criteria required to become a member of the organization must be met. The Cittaslow organization has many members from the world and Turkey. The aim of the cities that are members of the organization is to create sustainable cities as well as to gain recognition in the tourism sector by recognizing their cities. In this thesis, the city became a member of Cittaslow organization from Turkey, the investigation was made of websites for marketing and promotional activities. In addition, the first member from Turkey and face to face interviews and observations have been made by going to the cities, the last member. In the light of the findings; It was concluded that the cities examined did not act with a professional point of view for marketing and promotion, and therefore, the marketing and promotion activities were insufficient. Key Words: Sustainability, Sustainable Tourism, City Marketing, Cittaslow