Creative tourism in the scope of sustainable tourism:Sample of Antalya city

With the change and diversification in the expectations of tourists, the interest in different types of tourism is constantly increasing in recent years. In this context, cultural and natural attractivenesses have become one of the most important facts for traveling. The creative tourism which is an extension of the cultural tourism has an important role on destination attractiveness and life cycle. Antalya region is one of the rare locations in which open to tourism activities twelve months of the year. This research aims to reveal the creative tourism potential of Antalya on the basis of case study which is one of the qualitative research designs. The limitations and individuals involved in the research universe are not precisely identified. Therefore, the sample consisted of a total of ten people, who are two NGOs representatives, one hotel manager, one hotel owner, one agent owner/manager, one tourism public agency manager, one academician, two professional tour guides and one law consultant, believed to be received in-depth knowledge about creative tourism by selected snowball sampling method. The data obtained from semi structured interview forms and face to face interviews, were analyzed through content analysis method, by using software NVivo 10 and by two different researchers. According to the results, the creative tourism potential of Antalya was identified under five main themes which were including; creative tourism supply factors, creative tourist types and features, both positive and negative aspects of the creative tourism, obstacles to creative tourism and the promotion and marketing regarding creative tourism, and 68 codes. The agreement value on the coding carried out by two researchers of .556 indicates a major agreement between the evaluators Keywords: Sustainable Tourism, Creativity, Creative Industries, Creative Tourist, Creative Tourism.