Examination of the effects of sustainability practices on customer satisfaction within the scope of ABB business

The primary objective of this research is to determine the impact of ABB's sustainabil-ity practices on customer satisfaction, given that ABB is a technology company providing international electrification and automation solutions. To achieve this, a survey was conducted among various stakeholders within ABB's ecosystem, including employees, customers, suppliers, business partners, non-governmental organizations (NGO's), university students and academics. The survey aimed to gather feedback from all stake-holders regarding ABB's sustainability practices and their perceived impact on customer satisfaction. By applying a quantitative research methodology, the data collected from the surveys was analyzed using the Analytic Hierarchy Process (AHP), Correlation Analysis and Regression Analysis. The findings of this thesis are intended to contribute to the improvement of ABB's sustainability practices and serve as a valuable resource for future researchers in the field.