The effect of wearable technology products on innovation in commercial recreation businesses

The increasing prevalence of wearable technologies and consumers' desire to experience have directed businesses to implement wearable technology services. Commercial recreation businesses have had to adapt to the innovation movement by using wearable technology products in wearable technology activities. In the literature, the lack of recognition of their contributions to wearable technology business by innovating in commercial recreation studies causes them to fall behind both nationally and internationally. It is essential to determine the effects of wearable technologies on innovation for those who use wearable technology products as regular commercial recreation businesses. Businesses' ability to innovate and adapt to technology and current events not only provides superiority over their competitors, but also brings material and moral success. The purpose of programming in this way; The innovation power of wearable technology has been determined. The model of the research is case study. The population of the research consists of owners, consumables and staff who provide wearable technology services in a commercial recreation business. A total of eight trainings with experts in measure-based crafts and snowball crafts, owners and staff hands are included. Legal technology was used to prepare the interview questions, semi-processed interview as data collection technology, and content analysis for data analysis. As a result of the analysis of the data obtained from the interviews, 52 codes were revealed and 7 themes were reached: recreational satisfaction, differences between countries, wearable technology use in Turkey, innovative outputs, wearable technology luxuries, deficiencies, and applicable technologies. Keywords: Commercial recreation business, Wearable technology, Innovation, Competition.