Effect of sport sponsorshp perception of consumers onto the brand value and an application

Today,companies are setting off on a quest of various strategies in order to keep their existence and develope their brand value along with backbreaking conditions of competition.One of the strategies applied in that condition is strategy of sponsorship.The most prominent one among the sponsors is Sponsor of Sports.It enables to reach both the groups in the fields where activities happen and the groups who watch it in front of Tv.This is also a big opportunity to make their brand value wide. In this thesis,consumers' impact of sponsorship onto the brand value of the companies has been tired to be analysed.In the first section of the survey,Brand and the Brand value were observed.Sponsorship, sponsorship of sports and the effect of the sponsorship onto the brand value were observed in the second section.The results were assessed according to the survey which was applied to the doemstic passengers in Airport of Antalya. Anahtar Kelimeler: Brand, Brand Value, Sponsorship, Sport Sponsorship