Examining factors that affect consumers' intention to use smart delivery points in their online shopping

Smart delivery points, which are product delivery alternatives in last mile logistics, bring a different perspective to the distribution channel. Smart delivery points constitute an alternative as a product delivery option for the customers who are shopping online product purchases. This smart delivery method is of great importance since the shipping process, which is the last stage of the supply chain, has a large share in the environmental damage and is the costliest option for businesses. The aim of the research within the scope of this study is to examine the factors affecting the attitudes of consumers who are shopping online on using smart delivery points. The variables of the research were determined as environmental awareness, openness to innovation and social impact, and the survey method was applied to collect the necessary data. A 7-point Likert scale was used in the survey and 295 voluntary consumers participated in the survey. Depending on the research variables, factor analysis, reliability analysis and regression analysis were conducted to test the hypotheses. As the result of the research, the environmental awareness variable stands out as the most important variable in the attitudes of consumers who are shopping online on using smart delivery points. The other variable, openness to innovation, positively affects the tendency of innovative consumers to use smart delivery points depending on the characteristics of consumers. Finally, the social influence variable can affect the behavior of consumers to use smart delivery points based on the experiences of other consumers at the stage of experiencing a new product and service. The results of the study are expected to contribute to the literature on consumer behavior and especially to inform consumers about environmentally friendly smart delivery point services, and moreover, to contribute to humanity for a sustainable life. It is also expected to have a possible contribution to future studies.