Master'sOpen Access

Investigation of consumers ' e-commerce trends: An application in aydin province

2019
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Advisor: Doç. Dr. Cengiz Duran

Abstract (EN)

The internet as it gets wider it plays a major role on globalization advancement of technology and communications as well as the continuous growth of the electronic market of which succeeded on going at the same pace with the development. Without the time and location factor this connection system goes from developed states to metropolitans to developing counties and in any conditions online marketing is always online and day by day it is getting better and better. With the internet's unconditional state, as of the worlds' ranking of the e-marketing Turkey falls behind, of which makes us think whether there is an effecting element on the growth of our country's online marketing and customers. Thesis scope of consumers' online shopping trends Uslu in 2015 for examination Aydin Efelerde 'E-Commerce Status and Future in Turkey: Ankara Kizilay Area E-Shopping with relevant Customer Trends A Research on' taken on graduate work reference and one-to-one surveys were conducted. In this research, a literature study on electronic commerce has been conducted and in this conceptual framework, consumers' online shopping preferences; gender, age, educational background, and online shopping trends. The findings of the study were evaluated in terms of legal aspects and the results of the trends presented by consumers were presented in detail and as a result of the trends of consumers, evaluations were made about e-commerce both legally and generally. Keywords: Electronic Trade, Online Shopping, Consumer

Author

Şükrü Turan Ergün

How to Cite

Şükrü Turan Ergün (Master Thesis). Investigation of consumers ' e-commerce trends: An application in aydin province, 2019, Kütahya Dumlupınar University.

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