Study of the relation between the technological adoption of consumers with regard to mobile shopping applications of sellers selling fashion products and their intentions to repurchase

This research is considered to be effective in consumers' adoption of mobile shopping applications that sell fashion products performance expectancy, effort expectancy, social influence, facilitating conditions, hedonistic motivation, price value and habit factors on repurchase intention and consumers often make an effective fashion shopping fashion consciousness of these factors and the repurchase intention. The data of the study was collected through a questionnaire and a total of 401 people were answered. The answers to the questionnaire were subjected to validity and reliability tests, and then regression analysis was applied to evaluate the effect of factors important the adoption of mobile shopping applications on the repurchase intention. Correlation analysis was also conducted to measure the relationship between fashion consciousness, the factors important the adoption of mobile shopping applications selling fashion products and repurchase intention. As a result of the analyzes, it was found that habit is the most effective factor in the re-use of m-shopping applications that sell fashion products. The second factor is hedonistic motivation. It was concluded that the effort expectancy and price value factors also had an impact on repurchase intention. It was found that performance expectancy, social influence and facilitating conditions did not have a significant effect on repurchase intention. Fashion consciousness was associated with all factors.