The investigation of consumers' attitude towords internet of things within framework of technology acceptance model: An example of virtual application

Today, when the consumer technologies of the objects entering our lives with the digitalized world have changed, the consumer profile is a digital development that will create radical changes in human life and increase the quality of life of people when it is adopted and used in the right direction. However, technologies are not always accepted by consumers or adopted on time. These are the cases that perceived differently from person to person and suddenly enter people's lives and waiting for them to adapt. In this context, the aim of the research is to examine the consumer attitudes towards the internet of things that can be effective in every point of human life with the technology acceptance model. In this framework, the research consists of three parts. In the first part, the historical development of marketing is mentioned. In the second part, the historical process of internet of things and application areas are explained with examples. In the third part, a field study was conducted in which the attitudes of consumers towards the internet of objects were investigated by giving an example of a smart mirror through the technology acceptance model. The questionnaire developed to collect data in the research was distributed online. Data collected with easy sampling method were analyzed with SPSS software. According to the results of the research; it was concluded that subjective norm, perceived benefit, perceived ease of use, and volunteering affect attitude and attitude affect behavioral intent. It is concluded that consumers participating in the research can accept this new technology if the use of the smart mirror sample given as a result of the findings obtained is widespread. Key Words: Internet of things, Technology acceptance model, attitude, smart technology, smart mirror