Factors affecting consumer's car purchase behavior and a research in Mardin

In today's market, purchasing processes are important both for organizations and for consumers. When it is considered from the consumer's point of view, it is trying not to exhibit the behavior aimed at purchasing the product or service that will yield the highest efficiency with the financing source obtained. In terms of organizations, it is seen that efforts to intensify consumers' preference for their products and services have been carried out intensely in intense competition conditions. In summary, the behavior of a consumer to buy is important for the supply and demand sides of the market. In particular, organizations are striving to ensure that consumers choose their own products and services by identifying the factors that have an impact on consumers' purchasing behavior and by developing processes that will influence these factors. These efforts for as conducted in this study, Turkey's overall assessment do and simultaneously also expected factors that have an impact on the buying behavior of these for consumer behavior to buy cars that are likely to exhibit buying behavior in the automotive industry; (i) gender, (ii) age, and (iii) income status. Among research hypotheses established for this general purpose, only a significant relationship was found between gender and purchasing behavior. The result is that female consumers and male consumers exhibit different behaviors of purchasing cars.