Religion as a social factor in consumer buying behaviour: The case of Türkiye

Person tries to meet the need for onsumption in the process from birth to death. When we look at today's modern society, it is understood that he or she consumes consumption not only tosatisfy his needs, but also toshow hisor her status and satisfy his desires. It is clearly seen that the consumer is influenced by the factor saround him during the purchase. These factors can also be said as socio-cultural factor sand promotion operations performed by enterprises. As a result of the development of technology and increased communication between people many models have emerged that explain consumer behavior. Religious beliefs are an important factor that have a strong influence on people's live sand behavior. Muslim consumer salso constitute a large part of the market. Religious belief saffect consumers' purchasing decisions in different ways. Religion has imposed restrictions on some good sand services. Religion, which is a social factor, is the subject of research due to these differences. Inthisstudy, the survey method was preferred as a data collection tool. SPSS 25.0 program was used for the an alysis an devaluation of the data obtained by using the easy sampling method. Inorder to measure how religion, which is a social factor, affects the purchasing behavior of consumers, a survey was conducted for 1000 people consisting of male and female consumers from allover Turkey, according to different ages, educational levels, income levels, religions and regions.