Determining the tendency on specialize, the choice of speciality areas and effecting factors in career planning of tourist guides

Tourist guides, who carry out the planned tour organizations, guide those who come to visit the country, contribute to the development of the country's image and e ncourage travelers to plan the next tour. It is very important for tourist guides to able to come over this role in order to practice their profession. The profession of tourist guide is one of the professions that is expected to be performed at the highest level of labor and skill that contains a lot of information. Tourist guides tend to various areas of specialize in their careers to provide the service that is expected to be performed to high standart. In this direction, the career planning, choice of speciality areas and tendency on specialize of tourist guides have become an important issue. The aim of study is to determine tendency on specialize, the choice of speciality areas and effecting factors in career planning of tourist guides. For this purpose, tourist guides were determined as the universe of the research, and data were collected through a semi-structured questionnaire form with 39 tourist guides who constitute the study group of the research. The research consist of five parts. In the first part, the problem, purpose, importance, assumptions and limitations of research are explained. In the second part, the conceptual framework of research was written by conducting a literature review. In the third part, the method of the research is explained and in the fourth part findings and comments of study are written. In the fifth part the results of the research are examined and suggestions for the problems identified in the research are included. As a result of the research, determining tendency on specialize, the choice of speciality areas and effecting factors in career planning of tourist guides was found that positive contributions appear as presentations the trainings received for the spent experience, becoming the preference situation in the business field, the other effects of joint and successful service coverage with tourism, becoming a brand guide thanks to the feedback received from the obtained. In addition, it has been determined that it is important that they should focus on areas that should first evaluate their surroundings, areas of interest and need to focus on these areas. Keywords: Tourist guide, Tourist Guide Profession, Career Planning, Specialization, Choice of Speciality Areas