Innovation at toursim enterprises: Innovative approaches in Turkish tourism and a model suggestion

In every industry changes and developments happen around the world as well as tourism. Those changes and developments caused changes in tourist types and their expectations. As a result tourist products have been diversified. The demand for different products have risen each day as people spare more time for themselves and because of other reasons.Nowadays when tourism is considered, different tourism activities such as tourism protecting natural and cultural environment, fun and entertainment come to mind along with sea-sun-sand tourism. Thus countries and enterprise shave to form new types of tourism products by using existing resources in order to meet the need of rising demand of tourist.In international tourism market high competition forces the enterprises into a change process to meet the needs of guests. It is essential that enterprises adapt to the changes and development to survive in the market. The enterprises not only face price competition but they also face product and service diversification. To outstrip from this competition and get the competitive advantage one of the most important things that enterprises have is innovation.In this study information on innovation will be given, the innovation practices of tourism enterprises will be examined, and a model suggestion for Turkish tourism industry will be made.Key Words: Tourism,Innovation, Tourism Enterprises