Examination of Turkish TV series exports in terms of purchasing intention for Turkish products

In this research, the performance of Turkish TV series as an international industry, the sales process of TV series abroad and the story of the process of Turkish TV series becoming the second largest TV series exporter worldwide after the USA, the impact of Turkish TV series on the marketing of Turkish products, the marketing of Turkish brands, the promotion of Turkish culture, To find answers to questions such as what is the effect it has on other sectors (tourism, health, real estate, contractors, education, logistics, etc.), the effects of Turkish TV series on Turkey's exports of goods and services, the attitude of the TV series, the attitude towards product placement in Turkish TV series. Among the main objectives of this study are to determine the effects of the products on the purchase intention and the possible consequences of this effect. Within the scope of the research, the contribution of Turkish TV series to the country's economy and exports, and the effect of product placements in TV series on brand recall and purchase intention were examined. In the method part of the study, the background of the research has been tried to be enriched by using articles, news, current reports, and analyzing the questionnaire, and evaluating the export of Turkish TV series and Turkish products used by the characters in the TV series. Quantitative research method was used in this study, which will examine the effect of Turkish TV series exports on purchasing behavior towards Turkish brands, and purposeful sampling was chosen as the sampling technique. The survey method, which will be the data collection rate, was used. In the analysis of the survey data, descriptive statistics were used and frequency analysis, correlation and regression analyzes were carried out. SPSS program was used in the analysis. With the widespread use of digital platforms in recent years, Turkish television series have been broadcast on the internet and other platforms, while TV series that have become synonymous with television have become broadcast both on television and on the internet, TV series produced in Turkey had a great impact elsewhere in the world. Finding answers to how Turkish TV series developed as an industry, how Turkish TV series are marketed internationally, Turkish products, brands, their effects on other sectors, the increase in exports of goods and services through TV series in foreign markets, and Turkish TV series between Turkey and other countries. diplomacy is expected to contribute to the strengthening of economic and commercial relations with the region. Keywords: Series, TV Series, Series export, Product Placement Culture, Brand Attitude