Marketing activities of Turkish cinema

Cinema which has been changing and progressing since 1895 is a visual art and a very important mass medium as well as a powerful industry. Cinema turned into an industry shortly after the starting date and by developing over time it has become the most powerful section of the culture industry. Due to being a branch of art and an industry, cinema has the greatest conflict which has last for over one hundred years. After 2000, the number of film and audience has been increasing in Turkey and cinema has become more preferred as a marketing and advertising medium by advertisers. In the interviews which were made within the scope of this study, it is seen to increase revenues from cinema advertising. Cinema marketing process developing in Turkey is carried out in the international arena determining advertising of sectorial processors by cinema operators through the cinema and ad agency which are active in these fields. The purpose of this study is to analyze the interaction between the marketing activities of Turkish cinemas, branding of Turkish cinema, suitability of the marketing trends which is used by Turkish cinema, comparison advertising with the trends in world marketing and efficiency of marketing elements. In addition to this, to analyze the applied marketing activities, to develop alternative marketing activities in terms of the improvement and development of the current situation and to examine all of these in the Turkish cinema sector whether they could be practiced or not. Keywords:Cinema, Film-Industry, Film-Marketing, Advertising, Turkey.