A model test about determination of the factors that are affecting turkish consumers? ecological purchasing behaviours

The aim of this study is to inform Turkish consumers about ecological products and to raise their awareness to this issue by detecting the possible factors and their effects on Turkish consumers? ecological purchasing behaviours and also to make a fitted model proposal.In this context, firstly theoretical information relevant with the issue was given. Literature review was made about the factors which are detected in purchasing behaviours after the given information relevant with the issues that are environmental pollution, global warming and its effects, ecological consumption, consumer and marketing concepts. To set the variables that are effective for this issue, a survey was made within the frame of 28 cities in Turkey. In this research, the information obtained from the questionnaires that were made with 1820 Turkish consumers, analysed with the packaged softwares SPSS 15.0 and AMOS 18.0. Constituted model was tested and created hypotheses were evaluated.In addition to Turkish consumers? ecological purchasing sentiments and attitudes, reference groups also have a directly and positive effect on Turkish consumers? ecological purchasing behaviours. On the other hand, in addition to Turkish consumers? ecological purchasing sentiments, the other factors such as price and ecological knowledge have a directly and positive effect on Turkish consumers? ecological purchasing attitudes. Additionally, it is understood that there is a direct and positive relationship between Turkish consumers? ecological purchasing sentiments and Turkish consumers? values. Eventually, it is predicted that while setting a marketing strategy, the organizations which will pay attention to these results can be successful in their ecological marketing facilities.