The position and perception of industrial design by the companies in Turkey: A case study on Arçelik A.Ş.

Making difference is becoming more important as the market gets more competitive by the help of the globalization and technological improvements. This difference is accomplished by the industrial design in terms of concept, functionality and aesthetics.In this thesis a study has been prepared to research about the position and perception of industrial design by the companies and a case study has been made on Arçelik A.S. A survey study has been applied in this research. In this survey the viewpoints on industrial design, processes, steps and the interactions with the company functions has been studied.The result of the study is that industrial design is being known in general terms and is being used in the company however awareness should be increased in terms of competition.