Türkiye'deki sırt çantalılar: Motivasyon temelli bölümleme

This study aimed to make a motivation-based segmentation of the domestic backpacker market in Turkey by examining backpackers' demographic characteristics, travel and accommodation preferences, social media usage habits and travel motivations. In this regard, an online survey was conducted on seven different backpacker specific communities on Facebook which resulted in the participation of 271 individuals. As a result of the analyses, seven underlying motivational factors of Turkish backpackers were extracted: Relaxation, Cultural Growth, Road Culture, Independence, Personal Growth, Social Growth and Social Attendance. Following, K-means cluster analysis identified four distinct backpacker groups with different travel motivations. 1) Absolute Explorers; 2) Loneliness Seekers; 3) Self-developers; 4) Social Traditionalists.