A research on the marketing trends and marketing orientation of small and middle sized Turkish furniture industry enterprises

At the present time; small sized and middle sized enterprises are really effective on the economical development. While the forest products industry takes an important place in the economy of Turkey, furniture industry takes an important role in forest products industry. Hence; the topic of this research is decided as; the small and middle sized furniture enterprises of Turkey. The marketing trends and marketing orientation of these enterprises are investigated. In the scope of this research; the data are gotten from The Union of Chambers and Commodity Exchanges of Turkey (TOBB). The numbers of needed examples are calculated according to TOBB?s database. Because of the time and money problem some questionnaires are done with the face to face method and some are done with online answering method. The questionnaires are sent to all of the furniture enterprises of Turkey but feedback is only came from some regions, which are the lead regions of furniture industry. Even this; the necessary number of examples are gotten. The reliability analysis showed that the number of answered questionnaires and the questionnaire are suitable for this study. Graphics, frequency tables, chi square analysis, cross tabs, means and standard deviation methods are used as the statistical methods to calculate the data gotten from the questionnaires. As a result of this study, some of the findings are like these; most of the Turkish furniture enterprises are using the modern marketing methods. The professional and highly funded enterprises are giving more importance to the marketing trends and orientation. Also the gotten findings are appropriate to the literature.