Effective usage of internet channels in Turkey's museums

With developments in technology and its effects on society, art museums started to use Internet channels more actively. They have designed attractive web sites and use Internet channels such as social media platforms more effectively. They started to combine visual and written language and searched ways to express themselves on the Internet and online platforms in the best way they can. This trend has given a new way of communication and museum institutions have integrated video channels, social media channels and all kinds of online channels to museum studies as a tool of communication. On the other hand, they have discovered new ways to engage audience to museum exhibitions and raise awareness in modern and contemporary art. As result, they started to use Internet channels to encourage audience engagement and opened a new dimension for audience to ameliorate museum experience. In this thesis, the main research focused on the social media and Internet channels experience that affected museum studies in recent years and how these channels and trends have affected museum organizations in terms of audience engagement. I have analyzed how art museums increased the audience engagement with Internet channels with specific content examples. In this context this study is divided into three parts.In the first part, I have evaluated modern art museums and audience relation and it's importance in understanding contemporary art. In the second part, I have focused on the importance of internet channels in art museums and how museum management have affected by the usage of these channels. In the third part, I have analyzed the examples from world and Turkey modern art museums and in the conclusion part I have emphasized my thoughts on how museums can increase their audience engagement and their relation to audience through using Internet channels effectively. Key Words: Modern Art Museum, Internet Channels, Social Media Channels, Audience Engagement, Modern Art Museum Audience.