Political marketing in Turkey and its effects on voters: Trabzon example

The way for a political party to come to power in democratic countries is to present their political product package to the taste of the voters in the political market, to enable them to make political purchases and to persuade enough voters to make political purchases. The political leader is accepted as one of the most important parts of the political product package almost all over the world. In this respect, the political leader has an important weight in the total product package and the quality of the leader determines the total quality of the political product package. The aim of this study is to determine whether the voters are voting according to the advertisements used in the election campaigns, those who try to vote for the desired party, the sympathy of the voters to the leaders, or whether they vote according to party consciousness and ideological views. However, the aim of this study is to investigate how conscious the voters are in their approach to the above-mentioned issues, what factors they consider to make their choices, and what is the perception of the voters regarding political marketing practices.