Master'sOpen Access

Promotion efforts in international marketing and a study about marble sector in Afyonkarahisar

2008
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Advisor: Yrd. Doç. Dr. Yusuf Karaca

Abstract (EN)

International marketing concept gains an importance with the globalization. In recent years increasing of the competion milieu firm's product, estimating a price, distribution and permanence form marketing activities and it assists in dynamic way.Especially, reaching of the international customer and do not violate their relationships have a big importance to the firms marketing of survival.This studying is formed in two basic theme. Firstly, international marketing and about the promotion, a wide literature scanning is applied and the matter is examined in global criterion. Secondly, in Afyonkarahisar marble sector converses with the firm of international marketing and have an interview with the promotional against attitude. The results of the datums are evaluated with the various statistic method.Key Words: International Marketing, Advertising, Promotion, Sample.

Author

Ahmet Uyar

How to Cite

Ahmet Uyar (Master Thesis). Promotion efforts in international marketing and a study about marble sector in Afyonkarahisar, 2008, Afyon Kocatepe University, İşletme Bölümü.

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