University students' response to social media advertisements

ABSTRACT: The use of social media for marketing techniques has been in the increase in parallel with the increasing number of social media users and the impact of social media on the audience habits in many different areas such as politics, social movements, social contacts as well as marketing has been as a result of technology and its developments and has enhanced media messages utilization by advertisers. Advertising companies have improved direct responses from potential customers in this manner using the audience as agents of their advertising strategies. The purpose of this study is to examine the audience responses to social media advertisements. The study used a questionnaire which is answered by300 students of the Eastern Mediterranean University, North Cyprus. The users of social media, especially the Facebook users among the university students composed the sample of this research study. The study found out that University students have been influenced by the social media advertisements. …………………………………………………………………………………………………………………………