The effect of university students' perceptions of cryptocurrency on their use of cryptocurrency in tourism businesses

This study investigated the attitudes of university students towards cryptocurrencies and the impact of these perceptions on the use of cryptocurrencies in the tourism sector. Analyses based on demographic variables (age, gender, nationality) revealed significant differences in students' awareness, trust and usage tendencies towards cryptocurrencies. In particular, it was observed that foreign students had a more positive attitude towards cryptocurrencies, while Turkish citizens were more cautious. In addition, it was found that perceptions of cryptocurrencies also developed positively as the level of education and age increased. Scale validity and reliability analyses showed that the surveys used in the study were scientifically justified. In conclusion, this research has revealed that university students' perceptions of cryptocurrency significantly affect their attitudes towards the use of cryptocurrency in the tourism sector.It was emphasized that digital payment systems are more preferred in international tourism and that innovative solutions are required in this area. The study emphasizes the importance of developing technical infrastructure, increasing user confidence, and conducting educational activities for the widespread use of cryptocurrencies in the tourism sector.