The effect of the digitalization of logistics activities in manufacturing enterprises on organizational performance

Industry 4.0 and digitalization have brought about radical transformations in the logistics activities of manufacturing enterprises. This study analyses the effects of digitalization of logistics activities (Logistics 4.0) on business performance in manufacturing industrial enterprises in Türkiye. In the study, the impact of logistics digitalization on six performance dimensions: production and innovation, promotion and marketing, finance, logistics, management and environmental performance. Survey method was used as a data collection tool and data were obtained from 412 industrial enterprises. As a result of the analyses, it was determined that Logistics 4.0 applications have statistically significant and positive effects on all performance dimensions. According to the findings, digitalization accelerates production and innovation processes, increases marketing effectiveness, improves financial efficiency and strengthens logistics service quality. At the same time, transparency and data-driven decision-making competencies increase in management processes, while environmental performance also improves thanks to digital solutions. In this context, the study aims to guide both businesses and policy makers in shaping digital transformation strategies. In addition, as a result of the study, it has been observed that digitalization provides significant contributions in terms of sustainability and corporate competencies beyond providing competitive advantage.