The importance of translation in the globalization activities of international logistics companies based on websites

Logistics is a comprehensive set of activities that encompasses both national and international levels, where each country harbors its own potential and contributes to the formation of a global network. The resulting global activity network has led to the necessity of having a presence in the virtual world through digital websites for logistics companies in each country, due to advertising, customer interaction, and easy accessibility. This presence is achieved through websites that produce content in the respective languages of countries, allowing them to easily reach and interact with their customers. Translation studies, on the other hand, is an important research field that examines the interaction of language transfer between countries and cultures, and highlights the effective use of language. When each country effectively utilizes its own language, the resulting translations enable countries to engage in product, service, and cultural exchange. Furthermore, this facilitates better understanding between countries and allows for the more effective utilization of their cultural values. Particularly for companies engaged in international transfer, such as logistics companies, it is crucial to pay close attention to translations in order to expand their customer portfolio from different countries. This study aims to examine the contribution of presenting the interfaces of international logistics companies' websites in different languages and the impact of content presented through translations on logistics activities through document analysis and in-depth interviews. Within the scope of the research, the website interfaces of international logistics service providers were examined, and discussions were held with company representatives regarding the contributions of these activities. Thus, a comparison was made between the information and translations provided to customers on the interfaces of logistics companies serving different countries with their respective language and cultural elements, as well as logistics companies serving with Turkey's elements. This allows for the identification of different customer needs and helps logistics service providers in Turkey gain a better understanding of their marketing strategies and identify any deficiencies.