What is the Impact of Tourism on Persian Carpet in Iran

Persian Carpet is considered to be the greatest masterpiece not only in Iran, but as one of renowned globally known handicrafts for their richness of color, variety of patterns, and quality of design. Iran is very well known for the production of carpet for almost four hundred years. In this research, the aim is to understand the effect of tourism demand on the Persian carpet, followed by an understanding of the relationship between tourism culture and Persian carpet. In addition, exploration continues on the relationship between tourist shopping satisfaction and Persian carpet. In order to collect and analyze data a qualitative approach to research was used. 11 expert carpet designers and carpet sellers were interviewed using semi-structured interviewing techniques. The analysis of the data showed that the demands of the tourism industry over the years had impact on the Persian carpet. Keywords: Persian carpet, tourism, tourist shopping satisfaction, tourism culture, tourism demand, demonstration effect.