The effect of business values and personal properties of y generation members on business motivations

It is very important to raise work motivation to increase employee loyalty and performance. To be able to do this, it is necessary to determine the variables and factors that will provide job motivation. In particular, it is even more important to obtain such information about employees of the Y Generation, which makes up about half of today's workforce. Because the expectations of workers belonging to the Y Generation are as different from understanding the previous generation (X Generation) as their beliefs, their values, their sense of loyalty, their perception of work and human relations. Therefore, the work motivations of Y Generation members who have different personality and values from previous generations also require different methods to be used. The aim of this research is to explore whether the work values and personality traits of the Y Generation members affect the job motivation. The sample of the research is 606 Y Generation employees working in industry and service sector in Ankara. In the questionnaire used to collect the data, demographic questions as well as three different scales (Work Values Scale, Personality Scale and Motivation Scale) were included. Data were analyzed using correlation and regression methods with SPSS 20 and Lisrel programs. As a result of the analyzes made, the personality traits and work values have an effect on the job motivation. Experiential, coherent and extroverted personality; safety, success, environmental and diversity values have been found to be higher motivation of employees of Y generation. Key Words: Generation Differences; Y Generation; Business Values; Personality; Business Motivation.